TOP 10 SEO TIPS FOR BLOGS ~ The Blog Doctor.
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TOP 10 SEO TIPS FOR BLOGS

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Search Engine Optimization (SEO) is the technique of altering your blog so that it gets ranked in the top results of a search engine once a relevant search is undertaken. This being the HUNDREDTH POST of this blog I thought of doing a top-to-bottom SEO of my blog and in the process involve my readers also in optimizing their blogs. So login to your Dashboard and follow me on this comprehensive approach to optimize your blog.....

Before we start make sure you have reliable statistics about your current website traffic. You’ll want to compare performance of the site before and after
the optimisation has been carried out. You can do this by comparing statistics from any traffic counters you have installed in your blog.


STEP 1 - CHOOSE YOUR KEYWORDS.


A keyword is a word that best describes your web page. Before you even create your blog you have to choose your keywords. This is because you have to put them in the URL/Link you make in creating a new blog. Do not give your own name to your blog url unless it is already an easily recognized brand name. If you have not made it into a brand name it will not attract any traffic. Our objective in SEO is to attract as much traffic as possible.

Choose a subject you are going to blog about and research your keywords as shown in Keywords Tips and Tricks for Bloggers.


Primary keywords are the main keywords from which all keyword variations should derive. Your primary keywords should focus on your subject and not be too specific. Secondary Keywords are those which reference related subjects. For example if your Primary Keywords are Search engine Optimization then the Secondary Keywords will be Cascading Style Sheets, Web Design etc. Make a list of at least 500 words since you will be putting them in various parts of the blog title, headings, links, content and image tags.

Your blog URL should be made of the primary keyword which best describes your blog.
Check the availability of the URL and put your best keyword or keyword phrase in it. You can also combine your keywords into a phrase to put in your URL.



STEP 2 - THE TITLE TAG.


This is the second step while creating your blog. Do not give a title like "Welcome to my blog" and if you have such a title change it immediately to one showing the subject like "How to ...". Do not use words like AND which are considered as filler words. Instead use the pipe symbol as in "Bank Loans | Where To Find The Best Terms in the USA". Use your Primary Keywords first and then your Secondary Keywords. The recommended maximum number of characters for this tag is 60 including spaces.
In Blogger you can go to Settings----->Basic----->Title to set this tag. On the Edit Html tab it is represented by

<TITLE><data:blog.pageTitle/></TITLE>

Do not just put keywords in the title. It should be made of keyword phrases otherwise it will be considered as spam by search engines. In Blogger Blogs on opening a particular post the title is made of the "Blog Title : Post Title". Hence use your keywords in Post Titles also. The post title should be relevant to the content in the post. Do not use ALL CAPS in your titles as they become difficult to read.



STEP 3 - THE META TAGS.


The Meta tags are the Description Metatag and the Keyword Metatag and are placed between the <HEAD> and </HEAD> tags usually the description first and then the keywords metatag. They look like this :

Description Meta:
<META NAME="description" content="Your most important keyword phrases should appear in this description.">

Keywords Meta:
<META NAME="keywords" content="keywords phrase 1, keyword phrase 2, keyword phrase 3, etc.">

Do not repeat keywords more than 2-3 times in these tags otherwise it is considered as spaming. Your Keywords Meta should not exceed 1024 characters including spaces. Also your Description Meta tag should not exceed 250 characters including spaces. You can use plurals and misspelt words within the keywords tags. The keywords in them should also be found within the content of your blog.

There is one more metatag in Blogger - META Robots Tag. The Robots META Tag is meant to provide users who cannot upload or control the /robots.txt file at their websites like Blogspot.

<meta content='index,follow' name='robots'/>


This instructs the search engine spiders to follow all the links and index the blog. If you want it to be a private blog put NOINDEX, NOFOLLOW instead.
See Default Metatag on Blogger for more information.



STEP 4 - THE CONTENT.


Each Post is made of the Post title, The content and The Tags at the bottom of the post. The Post Title should include the primary keywords and correspond to the content of the post. The title should be enclosed in Headings tags. Preferably post titles should be in bold. Each post should contain 200 to 300 words. This text should include your most important keyword phrases, but should remain logical & readable. Daily adding of relevant content is a priority. If not possible at least weekly. Turn on your site feed(s) and use them to promote your blog. Use your
secondary keywords in the body of your post. Do not repeat the keywords too often. Keyword density should be between 4 to 8%. It’s most important to have them in the first 200 and last 200 words of the content. Make them BOLD or ITALIC. Do not use DUPLICATE CONTENT. Do not repeat content internally within the blog in different posts. Do not repeat content externally in other blogs. Do not copy content from other sites. Besides copyrighting issues Google will penalize sites having duplicate content.

Your content should be fresh and updated. It should also be relevant to the blog theme. If it is a blog about football any other widely disparate content will attract attention. Do not use "DIRTY CONTENT" if it is not an adult blog. That will cause the search engines to put your blog in a different category.



STEP 5 - HEADINGS.


The H tags are important starting with the lowest number, making the H1 tag the most important. Put all post titles and headings within these tags.
Put the primary keywords within these tags. Your headings and the content below them should match each other.



STEP 6 - IMAGES.


Your images should be small resolution so that the page loads fast. Do not use BMP images as they are big and load slowly. Name your images with your primary keywords. Use primary keywords within the ALT tags of images. They tell spiders and screen readers what that image is about. Do not cram a bunch of keywords into the "alt" attribute. Use no more than 2-3 per image. Use misspellings and plural keyword phrases here. Alternative text values should not exceed 80 characters in length. While naming images use dashes (-) when separating words. Dashes tell search engines that the word is separated. Underscores (_) tell search engines to read it as a whole.



STEP 7 - LINKS.


Use your primary and secondary keywords in the anchor text of links. These are the words you highlight in the Post before clicking on the Link icon to enter the URL. Include your most important keyword phrases in the text that immediately preceeds, or follows the the hyperlink. The area round any link is more sensitive and the search engine spiders pick up the words from there. Do not overdo it and make sure that the text is readable.

Use an additional text navigation bar in the top, left or right areas of the blog in that order. The spiders go over your page in the order it is coded.

If you place the left sidebar code above your main column then it is the first to be spidered. An internally well-linked to document is considered as more important.

Use both internal links and external links. Refer to your other blog posts by inserting their links within your post. External links are important when they are from better Page Rank sites. One way links are weighed more heavily than reciprocal links.



STEP 8 - LOADING SPEED.


Your blog should be fast on its feet. There should not be any flash, Multimedia, Javascript or frames delaying the loading process. Search engines do not crawl Javascript produced content as it does not produce html. Search engines do not index framed pages. Use the Website Speed Test to see how fast your blog loads : http://www.iwebtool.com/speed_test. It is also a good idea to use HTML links in the top-level main navigation on each of the pages of your site. Your web page should load in 10 seconds. Go to Blog Settings----->Formatting------>Show _ Posts on main page. Put this number as between 1 to 5 and save settings. Your blog will now load faster. Check your blog loading speed at

http://www.websiteoptimization.com/services/analyze/



STEP 9 - SITEMAPS AND CODE OPTIMIZATION.


For Blogger there is no need to upload any sitemap files. When submitting the sitemap to Google use the Metatag method outlined in How to Submit to Google. Use CSS layouts instead of table layouts. This enables the search engine spiders to reach the content faster as they have less code to go
through. Get your code validated at http://validator.w3.org/ because if there is an internal code conflict it may halt the search spiders.



STEP 10 - REPEAT ALL ABOVE STEPS.


SEO is a technique which is applied after creating content and not during it. You have to repeat it from time to time so as to tweak your blog to be optimized and rise in the search engine results also called SERPs (Search Engine Results Page). There are some important things which you should not do to attract the spiders but that is the subject for another article.

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34 comments:

Jackie said...

Great blog. Have subscribed.

Still trying to figure out how to put an non Adsense advert just under my heading....I figured out how to do it in the old Blogger but not in Blogger2. Sure you will have it somewhere so will pop back and read your blog more carefully.

vin said...

Jackie,
Take a look at :
Adsense Link Unit In Header
Instead of Adsense code add the other advert code.

Paula Neal Mooney said...

Thanks, Vin - I stole your meta tag keywords.

Just kidding! I looked at yours to figure out how to add meta tags to my blog, and changed the actual tags to match what my blog is about.

Your help has been invaluable to me.

Take care,
Paula

Paula the Surf Mom said...

Good article... I just re-wrote my Blog description because of it.

BookClover said...

This is one of the best blogs I ever found about how to blog and as I'm new to it I'd love some help. In particular...how to get these 'get my blog via email' or 'get an instant message when blog is updated'. Can you please help?

Any help and feed back would be fab!


www.bookclover.blogspot.com

vin said...

Bookclover,

Have a look at :

http://betabloggerfordummies.blogspot.com/2007/06/email-subscription-box-and-buttons.html

Komail Noori said...

I dont agree. I think in the end, its just backlinks which matters.


Regards,
Komail Noori
Web Site Design - SEO Expert

Seasons said...

Hello!
Another great information. I just added the meta tags from step 3.
But you also need to close the meta tags
META NAME="keywords" content="keywords phrase 1" />

:)
Seasons
seasonsinmusic.blogspot.com

Amit said...

Hi there!!

It was nice to hear that i can add keywords and description in my blog and i got various other good source to promote my site.

I will love to hear from you on my blog as well.

jhon said...

i think these techniques are great i have bookmarked your blog adress great blog keep new techniques comming.

Daryl Saari said...

Great information, I agree with everything that you talk about to what increases all the SEO efforts and also what it takes to get a site ranked high for SEO efforts...

314degrees said...

Good info but still kind of confused about adding Meta data. Looking at my Edit HTML tab, I have one line of Meta code, complete with a slew of numbers and letters (I'm using a Blogger template, if that matters). Do I change those, leave them alone and then add the Meta codes you provide in the above entry? Also, would we make any changes to the Title code you mention above?

Vin said...

314degrees,

What is your blog address?

香港人 said...

Nice job! Very useful information.

But may I ask why the font is so big?

http://hk-taobao.blogspot.com/

wei said...

Hi Vin, thanks for all the information. I'm pretty new in blogging world and your site is a great help for me. thanks!!!!

www.homecarecharges-apersonalexperience.blogspot.com said...

I've read your Top 10 Tips and made alterations to the HTML in my blog - well the bits I could understand! I'm progressing slowly and I've put your tips on my desktop so I can keep going back to them. I wish I'd had them available when I first decided to do a blog, it would have made it all much easier. Many thanks. Alana

G said...

I have already created my blog but did not do all of this in the creation. How do I go back to that page to add in keywords on to my account or blog that I have already created. Please help

Vin said...

G,

Login at Blogger.com and manage blog from Dashboard. To put keywords in posts click Edit Posts. To see template go to Layout----->Edit Html.

apple roof cleaning tampa said...

Geeat Article!
I really enjoyed reading it.

Search Engine Placement said...

Wow, great information. I could say my knowledge in seo is already broad but I find it nice to see people giving out tips and new information.

Search Engine Optimisation said...

Hi! I could say I am an SEO expert but I find blogs sharing information and tips very nice.

it managed services said...

Thanks for the helpful information. Hope to hear more from you.

Clarissa Haze said...

"Dashes tell search engines that the word is separated. Underscores (_) tell search engines to read it as a whole."

So if I want to add, let's say, three keywords to an image, the keywords being: "pink, nail polish, and glittery candy fingerails", I need to write:

...alt="pink-nail_polish-glittery_candy_fingernails"

or

alt="pink-nail polish-glittery candy fingernails"

Sorry if my question is lame, but I'm truly confused.

Thanks, and great blog BTW. Very helpful!! :]

GirishLaikhra said...

This is an awsome article. Very basic but extermely effective movements to build a great body.
great information, thanks for sharing it.
Hi, very interesting blog. Nice work!
---------
roxyrohit
---------
SEO--SEO

SEO Services India said...

I think SEO become more popular than Paid search because in SEO we got targeted traffic and also get good business conversation so SEO is great for website. Thanks for sharing

SEO Philippines said...

Cool tips! I also have a blog of my own and I'm planning to optimize it for SEO. Glad I saw this post. I learned a lot. Thanks for sharing this valuable information.


-urieqo-

SEO packages said...

Pretty long read, but very helpful, informative and sensible. Thanks for sharing these tips.

affordable seo services said...

The basic tips shared in here. First 9 tips are great to understand but the 10th one is really essential to follow as without that I don't think the site can have a good position in search engine.

Smuze said...

Very nice, thanks.

To get links I post to article and press release directories. Also use Twitter to get your site indexed faster.

seo philippines said...

But sometime if to many keyword in you page can cause you website get penalty from Google cause it can recognize spam.Thanks!

tetestinta said...

thanks for share, very helpful

seo services philippines said...

Your tips are well enough to know about seo for both new and old professionals. There are several reasons for that difference in the numbers... I hope you implement them on your blog and get the best out of it!
This information will be very helpful to me in the SEO.

vitton

SEO Srbija said...

I have really enjoyed reading your post about SEO, really nice and easy for reading and understanding. These tips will be very useful for my next site. Best regards

seo optimizacija za google said...

I have really enjoyed reading your post about SEO, and all the necessary steps, really nice article, easy for reading and understanding. These tips will be very useful for everyone. Best regards

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Comments posted on Dummies Guide to Google Blogger (Beta) are moderated and will be approved only if they are on-topic and not abusive. Try not to include website URLs/links in your comments. You can email me : drbhatns at gmail dot com for any blogging question. Thanks,

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