4 Strategies for Successful Blogs. ~ The Blog Doctor.

4 Strategies for Successful Blogs.

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Having read the blogs of many successful bloggers I have tried to analyze what are the strategies they follow to take their blog to the top of the blogosphere. What makes the A-list bloggers tick? What are the characteristics which make the successful blog stand out?

I have classified the strategies followed by highly effective bloggers under four main types..............


The first step is to create a blog as obviously you cannot have a successful blog without going through the agony and ecstasy of creation.

1. Choosing a subject : If you want to blog successfully you have to choose a subject close to your heart. A subject which you should be passionate about. This has two advantages. One you will never get bored and stop posting to your blog. Secondly since you are passionate about the subject you will probably already have a large amount of information on the subject and - as the heart rules the head - are actively involved in finding more about it. It will also help a lot if you are blogging about your career and area of expertise. It will help even more if you choose to provide solutions to common problems in your blog. This is better than having an opinion blog full of rants and raves unless you are already a top-notch journalist with an existing audience.

2. Choosing a Blogging Platform : If you are a beginner go for the free options like Blogger.com or Wordpress until you get in a rhythm. If you are undecided consult the Ultimate Blogger-Wordpress Comparison Guide before making your decision.

3. Choosing a Domain Name and Hosting : Until you become set try out your skills on a Blogger or Wordpress domain. After reaching perfection you can transfer to a well thought out and keyword researched domain name. Blogger offers Custom Domains where you can have www.MYBLOG.com rather than http://MYBLOG.blogspot.com. Blogger gives free hosting to go along with that so you only have to shell out a small sum for the domain name. You do not have to worry about bandwidth or space. Researching keywords is important before choosing your domain name.

4. Choosing a Design : This is very important as having an attractive template increases traffic to your blog. Also your blog should load fast even over slow dial-up connections.

5. Optimizing your Blog : This forms an important part after creating your blog as you want your blog to appear on the first page of the search results returned by the search engines. This is also known as Search Engine Optimization.

6. Monitor blog and blog traffic : Keep a hand on your blog pulse. Install a counter to see how many hits you are getting. For full and detailed stats install Google Analytics. Keep track of your backlinks by claiming your blog at Technorati.


After creating a blog you have to add content to it. As CONTENT IS KING remember to :

1. Add attractive content to your blog which will attract traffic.

2. Add content regularly
without lapsing.

3. Add content frequently. The more frequently you add content to your blog it will attract more traffic and subscribers. Each post will attract some traffic. Hence as per the Long Tail theory the more posts your blog has the more traffic it gets.

4. Add original content
. If not original provide links to the credits. Do not copy and paste blindly. Add your own spin to the originals (think The Departed, based on Hong Kong thriller Infernal Affairs which inspired Martin Scorsese to create this blockbuster.)

5. Controversial content can attract traffic but may prove to be a two edged sword.

6. Add Readable Content.
Long posts with bulky paragraphs are difficult to read on the screen. Lists of items are easily read and imbibed by the viewer. Implement the expandable summaries hack to show a small paragraph (teaser) followed by a 'Read More' link.

7. Upload pictures to your blog to illustrate your point. Not too many and not too large or page will take long time to load.

8. Check spelling and grammar
before publishing.

9. Make one post on one subtopic only. Do not make one long post about your Italian tour! Make multiple posts each dealing with what you saw on each day and interlink them.

10. Conduct a conversation
with your readers. Finally write your posts as if you are talking with your viewers. This is because a blog is an ongoing conversation between the author and the viewers.


This step goes hand in hand with adding content :

1. Submit blog to search engines.

2. Submit blog to blog directories as these are frequently crawled by Google and other search spiders your blog will get indexed quickly.

3. Submit blog and blog posts to social networking sites.

4. Submit articles to article directories with signatures linking to your blog.

5. Join forums
in your niche and solve members' problems. Put your blog link in your forum signature.

6. Post constructive comments
on other blogs.

7. Provide easily noticed feed icons to make for easy subscriptions. Subscribe to blog feeds in your niche and read them.

8. Reply promptly to viewer emails.

9. Enable, moderate and reply to blog comments.

10. Advertise large subscriber counts.


Undertake this step with caution. Do not hasten into adding adverts to your blog before building up a sufficient traffic or subscriber base. There are many methods to monetize blogs :

1. Advertisements : Adsense, Text Link Ads, Bidvertiser, Feedburner monetize Feeds, Kontera etc....

2. Affiliate Programs : Amazon Associates, Commission Junction etc...

3. Get Paid for Posts
with Pay Per Post etc....

4. Get paid for Reviews.

Thus to summarize - the four cornerstones of successful blogs are shown in the picture below :


deepanjali said...

Your blog is nice. I think you should add your blog at BlogAdda and let more people discover your blog. It's a great place for Indian bloggers to be in and I am sure it would do wonders for your blog.

vin said...

Thanx Deepanjali,

Have added blog to BlogAdda.


Anonymous said...

Hi Vin
unrelated, but I emailed you a while ago asking if you would be so kind to check out one of my blogs to advise why suddenly all of them have disappeared from google results.
Never heard back.

Can you help?

vin said...


I may have overlooked it. Please repeat that email though I cannot guarantee any result.

Geoffrey Philp said...

As usual, this was a great post, Vin.


Deb said...

Great post, and very organized.

Rutu said...

Hello! :)
Thanks to you I now have a 3 column blogger template and have made my own design and put it up on my music blog http://seasonsinmusic.blogspot.com

Just wanted to drop by and say thanks once again. :)

P.S. I would like to offer you a personalized template. I mean I can make one in photoshop for you, if you want ofcourse :) or I can make a general one and give you the design to use in your free 3 column template.(as a token of thanks)


vin said...


Thanks, and include the instructions also ;-).

Why not make a template and offer it free to your readers - publicize it in a post on your blog.

Pisanu for BISEAN said...

Wow Vin! This is very insightful. I have been blogging for the past 6 months and this post made me stop and think for a while -- if I'm doing the right thing. Great help!

If you would check out my blog...it's 100% BetaBlogger4Dummies tips and how to's. Look what I have done just by following your tips!

BTW, how do you make those clickable thingy on your blog header?

vin said...

Pisanu for BISEAN,


See how to make CSS navigation labels here :



filipina42 said...

Hi! I just changed my (layout) template and have to say that your previous articles helped me a lot. I'm still getting there and will refer to your blog often.

Thanks again!

Anonymous said...

thanks for the nice article. But your blog is kind of scrolling at the bottom, may be you should work on it a bit!

vin said...

Thanks, No scrolling in IE6!

Anonymous said...

Hi - defiantely going to bookmark your site - it is a serious mine of information.

One thing I was wondering if anyone knows about is if there is any way of adding contact forms to blogger - either by a widget or some kind of hack?

vin said...


You can generate an online form at any online form generating site (like formlogix.com) and paste the code they give you in Edit Html tab of Post Editor OR in a Html Page Element.

Anonymous said...

Extremely good and helpful tips.

Unknown said...

I didn't know where to put this comment but I linked to you because I adapted the 10th commandment you put in this blog (which made me giggle like crazy) to (hopefully) deter blog comment theft (which I recently suffered).

Anyway, wonderfully helpful blog! I'm having fun browsing ^^

Nisha said...

hi vin.. great blog u have out here which could be of some use to me and hope u will take a visit to my blog too! tc

Anonymous said...

hi VIN,

Thanx for your expert comments man, shall soon start my new blog.


Namų Darkytoja said...

For me, traffic is money. Just proper keywords helped me to increase traffic and earnings. I choose my keywords through http://www.keylords.com software, and only after a week my traffic and earning were tripled ;)
I now believe that balance between keyword popularity and price is the secret to high profit.

Vin said...

Namų Darkytoja,

Have a look at Keyword Tips and Tricks for Bloggers.

Anonymous said...

thanks for the tips.. really helped me a lot... Unlimited Asia

Anonymous said...

amazing, by reading the tittle, i'm inspired, thanks a lot...

mediaspin said...

First, I want to thank you for your blog and the tremendous help it has provided me in developing my bog:
You'll see many elements there that I learned from you. You are......simply amazing!

Now that you're smiling, I was wondering if you would help out your previoulsy unknown protege'. Could you peruse my blog (above) and give me any hints to increase traffic? I've connected with some other feeds as you've suggested but since this is a niche' website perhaps I need to approach my efforts in a different fashion. If you see anything else out of place or uneccesary, feel free to comment on that as well. I will continue to send appropriate traffic you way from my fellow bloggers!

Your valued advice would be greatly appreciated!

Thank you so MUCH and please take care!

Jim Richardson.

P.S.: I've sent your a couple emails to your address above but have not received any response. I figuered either your too busy or perhaps the address no longer works?

Vin said...

James Richardson,

You need to search for forums in your niche using Google. Also see Increase Traffic with Attractive Content. and Increase Traffic with External Content.


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